The community health nurse is planning a health promotion workshop for a high school PTSO (Parent-Teacher-Student Organization). The choice of topics was suggested by the high school’s registered nurse who has observed a gradual increase in student obesity.


The community health nurse is planning a health promotion workshop for a high school PTSO (Parent-Teacher-Student Organization). The choice of topics was suggested by the high school’s registered nurse who has observed a gradual increase in student obesity. The two nurses have collaborated to develop this workshop to provide parents, students, and teachers with information about the importance of health promotion. (Learning Objectives 6, 8, and 9)

Describe the importance of a focus on health promotion.

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According to the health promotion model developed by Becker (1993), what four variables influence the selection and use of health promotion behaviors?

Describe four components of health promotion.


 The Importance of Health Promotion: Empowering Individuals for Optimal Well-being


 In today’s fast-paced and demanding society, the focus on health promotion has become increasingly crucial. Recognizing the importance of preventive measures and empowering individuals to make informed choices about their well-being is essential for fostering a healthier population. This essay explores the significance of a focus on health promotion, highlights the four variables influencing the selection and use of health promotion behaviors according to Becker’s health promotion model, and describes four key components of health promotion.

The Importance of a Focus on Health Promotion

 Health promotion plays a vital role in improving the overall well-being of individuals, families, and communities (Kumar & Preetha, 2012). It encompasses a range of strategies, interventions, and initiatives aimed at enabling people to take control of their health and make positive lifestyle choices. By emphasizing health promotion, several benefits can be achieved:

Preventive Approach

Health promotion encourages individuals to adopt preventive measures and engage in healthy behaviors, which can significantly reduce the incidence of various diseases and health conditions. By focusing on prevention, the burden on healthcare systems can be minimized, leading to improved quality of life and reduced healthcare costs.

Empowerment and Individual Responsibility

Health promotion empowers individuals to take charge of their health, making them active participants in their own well-being. It promotes a sense of personal responsibility, encouraging individuals to make informed decisions about their lifestyle choices, such as nutrition, physical activity, and stress management. This sense of agency contributes to better health outcomes and a greater sense of control over one’s life.

Holistic Approach

Health promotion adopts a holistic approach to health, recognizing that well-being is influenced by multiple factors, including physical, mental, social, and environmental aspects. By addressing these interconnected dimensions, health promotion aims to enhance overall quality of life, promote social equity, and create supportive environments that foster health and well-being.

Health Equity and Social Justice

 Health promotion strives to reduce health disparities and ensure equal opportunities for individuals to attain optimal health. It emphasizes addressing social determinants of health, such as poverty, education, and access to healthcare, which can significantly impact health outcomes. By promoting health equity, health promotion initiatives contribute to a fairer and more just society.

Becker’s Health Promotion Model

 Four Variables Influencing Health Promotion Behaviors: Becker’s Health Promotion Model outlines four variables that influence the selection and use of health promotion behaviors:

Individual Characteristics and Experiences: These include personal factors such as knowledge, attitudes, beliefs, and past experiences related to health. Individual characteristics shape perceptions of health risks and benefits, which in turn influence health-related decision-making.

Behavior-Specific Cognitions and Affect: This variable encompasses the cognitive processes and emotional responses associated with health behaviors. It involves assessing the perceived benefits and barriers of adopting a particular behavior, as well as the emotional aspects influencing motivation and intention to engage in health-promoting actions (Munro et al., 2007).

Perceived Benefits of Action: Individuals consider the potential advantages they associate with adopting health-promoting behaviors. These benefits can be physical, emotional, or social in nature, and they play a critical role in the decision-making process. Perceived benefits provide incentives for individuals to initiate and sustain health-promoting actions.

Perceived Barriers to Action: This variable refers to the obstacles individuals perceive in relation to health behaviors. Barriers can include lack of resources, time constraints, competing priorities, social norms, and personal limitations. Identifying and addressing these barriers is crucial for promoting behavior change and overcoming resistance to health promotion practices.

Four Components of Health Promotion

 Health promotion encompasses multiple components, which collectively contribute to the improvement of health and well-being:

Health Education: Health promotion involves providing individuals with accurate and relevant health information to enhance their understanding of health issues, risk factors, and healthy behaviors. This component aims to increase knowledge, awareness, and skills necessary for informed decision-making and behavior change.

Behavior Change Interventions: Health promotion employs various strategies and interventions to facilitate positive behavior change. These can include goal setting, self-monitoring, social support networks, skill-building activities, and personalized feedback. By targeting specific behaviors, health promotion interventions help individuals adopt healthier habits and sustain them over time.

Environmental Support: Creating supportive environments is essential for promoting and maintaining healthy behaviors (Baciu et al., 2017). Health promotion initiatives aim to shape physical, social, and cultural environments to facilitate healthy choices. This can involve policies, regulations, infrastructure development, and community engagement to encourage the availability and accessibility of healthy options.

Advocacy and Policy Development: Health promotion extends beyond individual-level interventions. It involves advocating for policies and regulations that promote health, address health inequalities, and create supportive environments. By influencing systemic changes, health promotion contributes to sustainable improvements in population health outcomes.


 A focus on health promotion is of utmost importance in today’s society. By recognizing the significance of preventive measures, empowering individuals to make informed choices, and addressing the social determinants of health, health promotion enhances overall well-being and contributes to the creation of healthier communities. With an understanding of the variables influencing health promotion behaviors and the incorporation of key components such as health education, behavior change interventions, environmental support, and advocacy, individuals can be empowered to lead healthier lives and work towards a brighter, more sustainable future.


Baciu, A., Negussie, Y., Geller, A., & Weinstein, J. N. (2017). Communities in Action. In National Academies Press eBooks. 

Kumar, S., & Preetha, G. (2012). Health promotion: An effective tool for global health. Indian Journal of Community Medicine, 37(1), 5. 

Munro, S. A., Lewin, S., Swart, T. M., & Volmink, J. (2007). A review of health behaviour theories: how useful are these for developing interventions to promote long-term medication adherence for TB and HIV/AIDS? BMC Public Health, 7(1). 

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