Shareholder Analysis

Assignment Content: You did my previous homework using Unilever company. Please use the same company.

Continue your work with the company you selected in Wk 2.

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Research your company’s financial reports for 2017.

Complete a 2- to 3-page FAQ/Shareholder Analysis. This can be done in the form of question and answer format using Word or PowerPoint.

Evaluate economic conditions that influence company performance. Consider political, environmental, currency (money), global economics, and government influences on economic conditions.

Compare market conditions with the company’s performance for 2017. Conclude how the market conditions that year influenced the company’s performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected.

Analyze year-over-year performance from 2016 and 2017. Consider key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, and return on equity in your conclusions. Use a chart or table to display your YOY comparisons.

Cite references to support your assignment and avoid copying charts, graphs, and illustrations that you find in your sources. Ensure that your work is original.

Format your citations and submission according to APA guidelines and avoid using Investopedia.

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