Research Facebook on its own website, the public filings on the Securities and Exchange Commission’s Filing & Forms page, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Determine business-level and corporate-level strategies for Facebook’s long-term success comparable to the competitive environment
Analyze the business-level strategies for Facebook to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for Facebook to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to Facebook’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
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