Business plan for a window cleaning company
Phase 3: Business Plan
Section V, VI (50 pts.)
- Setting Goals/Objectives and Marketing Strategy
State your marketing goal/objectives in the Marketing mix:
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Detail the proposed marketing mix through:
- Product strategy
- Pricing strategy
- Promotional strategy
Product/services:
- Product/service description (including any information on patents, copyrights, and legal and/or technical considerations, along with a comparison to competitor’s product(s) and services(s)
- Positioning of product/services
- Competitive evaluation of product/services
- Future Products/services
Develop Product Marketing Strategies (develop 1-3)
| Product Goal/Objective
|
| Product Strategy #1 |
| Product Strategy #2
|
| Product Strategy #3
|
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