Business plan for a window cleaning company

Phase 3: Business Plan
Section V, VI (50 pts.)

  1. Setting Goals/Objectives and Marketing Strategy

State your marketing goal/objectives in the Marketing mix:

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Detail the proposed marketing mix through:

  • Product strategy
  • Pricing strategy
  • Promotional strategy



  • Product/service description (including any information on patents, copyrights, and legal and/or technical considerations, along with a comparison to competitor’s product(s) and services(s)
  • Positioning of product/services
  • Competitive evaluation of product/services
  • Future Products/services


Develop Product Marketing Strategies (develop 1-3)

Product Goal/Objective


Product Strategy #1
Product Strategy #2


Product Strategy #3








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