Marketing Research Report
The marketing research report is the culminating learning experience of the class. The project is primarily an opportunity to draw together all the concepts covered in class and apply them to a “real world” situation. The objectives of the project are: (1) to demonstrate that practical research is grounded in real problems and opportunities faced by an organization, (2) to develop an appreciation and understanding of the research process, (3) to develop the skills necessary to conduct strategic marketing research, and (4) to explore how marketing research information can be used to help make managerial decisions.
The project will involve original, primary research. While the questionnaire, database, and analyses will be supplied in advance, students will identify appropriate research questions, analyze results, and write the final report. Homework assignments essentially provide guidance in writing the research report.
[Hints] Start by imagining that you are consulting for a real company – that you are acting as a consultant to a specific client/firm. You will strive to address a particular concern, answer a particular marketing question, and/or uncover a new set of issues. The written report will end with a group of strategic marketing recommendations based on your research findings. The final project will culminate with a professionally written report.
[Secondary Research] Each project should utilize at least three outside, secondary data sources. You must have at least one academic source (i.e., peer-reviewed journal). Research should be relevant to the issue(s) at hand (e.g., you may include industry sales data, market trends, or demographic information).
[Formatting] Your paper should be typed, double-spaced, in 12-point font, with one-inch margins all around. Five pages of text (max., not including Title Page or Appendices). Use graphics and pictures at your discretion. Citations IN your paper (APA style preferred), with a References section at the end.
We've got everything to become your favourite writing service
Money back guarantee
Your money is safe. Even if we fail to satisfy your expectations, you can always request a refund and get your money back.
Confidentiality
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency. If you want a cheap essay, place your order in advance. Our prices start from $11 per page.