The Startup Analysis Canvas Project

The Startup Analysis Canvas Project

As the final project for the course, you will integrate and enhance your ideas and notes to develop a comprehensive, research-based analysis for your new startup company. This is an individual assignment.

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The total length of this analysis should be approximately 4,000 words in total for questions 1 through 11. Be sure not to exceed 4,200 words in total.

This is a substantial assignment that should be started weeks before the due date. I encourage you take a moment today to review the questions.

We suggest that you copy these questions and author your responses in a Google Doc or Word Doc before submitting them into the Canvas fields for submission by the due date.
Answer each bulleted question separately in the Google Doc or Word Doc to facilitate the copy and paste process into Canvas.
Be sure to save this document and not edit it after the due date in case a backup copy is needed to evidence your on-time completion.
This will also provide you with a copy of your ideas and plans that will live beyond your access to this course.

Be sure to include in-text citations
(Links to an external site.)
for each response that aligns with your references to support your analysis for this question.

There should be at least unique 10 reference sources (i.e. 10 different article, reports, etc.). While you may repeat a citation (i.e. reference one report multiple times), referencing one report multiple times counts as one citation.
As these references should be specific to the industry, competitors, market, etc. for your new venture, do not include the textbook, articles, lectures, or lecture slides for the course as references.
Also be sure to include a breath of references; at least ten different references should used in this project.
In your response to question 12 at the end of this assignment, list the full reference in APA format
(Links to an external site.)

You do not need to include a title page or abstract.

1. The Problem

What is the problem?
What evidence supports that the problem exists?
Is the problem urgent, underserved, unworkable, and/or unavoidable?
Is the problem conspicuous and/or critical?

2. The Customer

Who is the target customer?
What are their needs and wants?
What is the market size?

3. The Value Proposition

What gains will customers experience?
What pains will customers experience?

4. The Minimum Viable Product

Who are the competitors and their customers?
What are our minimum viable features?
Are our features valuable and rare?
What is the prototype? Include a link to a Google Doc or Google Slide with a set of wireframes
(Links to an external site.)
if you are creating an app or software, or a diagram
(Links to an external site.)
if you are creating a physical product.

5. The Price

What are the competitors’ pricing strategies and prices?
What is our pricing strategy and prices?

6. The Placement Strategy

What are our distribution channels?
Who are our intermediaries?

7. The Promotional Strategy

What is the advertising plan and budget?
What is the public relations plan?
What is the personal selling plan?
What is the direct marketing plan and budget?
What is the sales promotion plan and budget?

8. The Sales Process?

What is our sale process?

9. The Revenues and Costs

What are our itemized estimated costs in year one and year two?
What types of revenue streams are used by competitors?
What types of revenue streams will we use?
What are our estimated revenues in year one and year two?

10. The Funding Plan

What are our funding requirements?
Who are our candidate sources of funding?

11. The Team

Who are the founders?
Who are the advisors?
Who are the key partners?

12. Reference Page (See format here
(Links to an external site.)

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