Resistance and Communication

Introduction

Using your selected organization, diagnose the organization’s level of resistance, and construct a solid communication plan. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a 5–7-minute dynamic video on the topics detailed below. Alternatively, you may submit a 4–6-page paper instead of the video submission.

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Instructions

Prepare and present a video that is a maximum of 5–7-minutes or write a 4–6-page paper in which you:

Diagnose the reasons for resistance to change.
Interpret the potential causes of resistance in the organization. Identify and describe three potential causes of resistance to your change plan. Identify and describe three potential sources of resistance to your change plan.
Create a plan for minimizing possible resistance to your change management plan.
Elaborate on the relationship between resistance to change and communication.
Evaluate three communication strategies.
Recommend one communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.
Create a solid communication plan for your change initiative.
Use at least four quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.

If you choose to submit a video presentation, please also submit a one page summary of your presentation.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

Create a communication plan for a change initiative that will minimize resistance to change.

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