Marketing Plan

Executive Summary – a condensed overview of the marketing plan

  1. Introduction – description of the business; product/service analysis
  2. Business Objectives – of the organization, and the specific Marketing Objectives. Explain how

to the proposed event/activities contributes to these objectives

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Plan
Just from $13/Page
Order Essay
  1. A Situational Analysis (economic climate, financially status of the organization, demand trends,

political environment, competitors, etc). Discuss the SWOT (Strengths, Weaknesses,

Opportunities, and Threats)

  1. 5. A summary of Consumer Information – discuss information that you have obtained on the

organization’s consumers (due to primary or secondary research). Additionally, discuss the means

of obtaining consumer information via a marketing information system.

  1. Marketing Strategies
  2. A discussion and presentation of a strategy for Market Segmentation
  3. What will serve as a basis for segmentation, and why?
  4. Provide an analysis and rationale for selecting the target markets
  5. A discussion of the product (what is the core product, what are the product extensions?)
  6. A discussion and presentation of the Pricing Strategies
  7. A discussion of the Place the event is held and the means of its Distribution
  8. A comprehensive Promotional Plan. Discuss the means in which you will promote this

event/activity. Include the elements such as advertising, personal selling, promotional licensing,

public relations activities, etc.)

  1. Develop a plan to secure Corporate Sponsorships & Ticket Sales
  2. Public Relations Campaign
  3. Discussion of methods to evaluate your plan after it has been implemented

Homework Writing Bay
Calculator

Calculate the price of your paper

Total price:$26
Our features

We've got everything to become your favourite writing service

Need a better grade?
We've got you covered.

Order your paper