Leveraging Corporate Social Responsibility


In order to increase intercultural knowledge, students are to develop an original marketing plan for a product in the foreign country of their choice. The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper is to be minimum 3,200 words in length, APA style, excluding the title, abstract, and references page. Minimum 8 in-text APA style references required. Article must have abstract and references section You are encouraged to fully utilize the following library business resources in your research project. ABI Inform, Infotrac, Marketshare Reporter, Encyclopedia of major marketing campaigns, World’s Business Directory, Hoover’s Business Data, U.S. Industry and Trade Outlook. (The library staff is able, ready and willing to assist you with your research.)

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