Health Care marketing

2 questions one page each

The American Academy of Pediatrics wants to conduct a survey of newly graduated family practitioners to assess why they did not choose pediatrics for their specialization. Provide a definition of the population, suggest a sampling frame, and indicate the appropriate sampling unit.

A women’s health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the “product” component of the marketing mix would change in light of the segmentation base used.
In establishing the women’s clinic, the segmentation base would change the product.
If the organization segments by age, they might have programs on osteoporosis for older women, mammography screening and breast self-exam clinics for younger women, and classes on parenting for women in their childbearing years.

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