READ: Seth Godin’s All Marketers Are Liars, pages 1 – 37.

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ANSWER the following questions. Please include the PAGE NUMBER of where you found the answer in case your answer is different from mine; you might still get credit.

1. How does marketing make wine taste better?

2. Who made granola healthy, and HOW?

3. Is this really a book about lying, WHY or WHY NOT?

4. Who is really in charge?

5. Describe the relevance of marketing in the inversion of the power curve, according to the author.

Criteria for Success
These questions are pretty straightforward. Make sure your answers are complete and demonstrate that you completed and understood the reading.

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