The Audience Analysis

● Your audience analysis should explain – in detail – at least 3 ways the rhetorical situation
you have chosen to analyze invokes a particular audience. Be sure to consider
contextual elements like media and kairos, and also think about access: who is included,
who is excluded, and how?
● Your project should include a primary insight that makes a judgment about which
audience is invoked in the rhetorical situation. This judgement should be specific (i.e.,
avoid the myth of “everyone” as an audience).
● Your project is written for an audience and should be written with an audience in mind:
it should be organized in such a way that readers can follow your thinking from
paragraph to paragraph and within each paragraph. This organization should lead your
reader to your primary insight in a clear manner; in other words, your primary insight
should help structure your project.
● Since you are writing for a website (your ePortfolio site), you should include and
integrate at least one multimodal element. You could include pictures, sounds, or even
hyperlinks to other websites; but you must make sure that your reader understands why
you are including these elements. Consider what media might reinforce your primary
insight, capture the invoked audience, and/or appeal to your readers in another way.
Just do not forget to explicitly refer to that element and explain it to your readers.
● Your project should be approximately 500-1000 words in length.