THE CHINESE SMARTPHONE START-UP TARGET

Assessment Brief

Critical Issues in Business Management

Level 6

Assessment structure

Item of Assessment: Case Study

Weighting This assessment is worth 40% of the module grade

Word Limit 2,000 words

Acceptable Formats for Submission: Microsoft Word

 

Assessment 1 Details

Task

ONEPLUS: THE CHINESE SMARTPHONE START-UP TARGETS INDIA

Qumer, Maseeha & Purkayastha, Debapratim. (2019). OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market: Selected Winners of the CEIBS Global Case Contest. 10.1007/978-981-13-2706-3_3.

Write a 2,000-word report in response to the following tasks:

1. Analyse and discuss the drivers of globalisation for OnePlus, its strategy in India so far, and the reasons behind its success. (1,000 words)

2. Discuss the significance of the Indian market for OnePlus’ growth.

(400 words)

3. Discuss the possible challenges OnePlus could face in India going forward. What should OnePlus do to emerge as a leading player in the Indian smartphone market?

(600 words)

Additional guidance

• In preparing your report, you should draw directly on the course materials and you should also conduct independent research to use a range of academic sources

• Use Harvard referencing throughout for your citations and the reference list.

Weighting

• Task response to question 1 is worth 40% of the overall grade for AS1

• Task response to question 2 is worth 20% of the overall grade for AS1

• Task response to question 3 is worth 30% of the overall grade for AS1

• Structure and academic conventions are worth 10% of the overall grade for this assessment

 

Learning Outcomes for the assessment

This item of assessment covers the following learning outcomes. For the full list of learning outcomes for the module, please refer to the Module Study Guide.

• Explore and critically analyse contemporary critical business management issues.

• Evaluate the organisational constraints and contexts.

• Apply understanding of critical issues within differing organisational contexts.

• Evaluate and critically analyse the impact of critical issues on business sustainability.

• Develop appropriate responses to the challenges which the issues present.

• Apply critical and diagnostic thinking.

• Develop solutions to contemporary issues

 

Word Limits

All written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a ‘word limit’).

If the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the

item of assessment.

Abstracts, reference lists, indented quotations, and footnotes are excluded from any word limit requirements.

In-text citations, embedded quotations, and all headings and titles are included in the word limit.

Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task

 

Important in compiling this Case Study!

Please use as much as possible in the paper, as sources of inspiration, as much as possible from the materials I send you below:

Reading

Key Text(s)

There is no set text for the Critical Issues in Business Management module. The implications of COVID19 need to be fully considered. These resources will help:-

WATCH

a) VUCA world – leadership skills and strategies (for ‘Brexit’ substitute ‘COVID-19’)

b) Coronavirus: Covid-19 and its consequences (Economist)

c) The World After Coronavirus: leading experts and practitioners from across the world. Start

with the overview. Each episode is only five minutes long (Frederick S. Pardee Center for

the Study of the Longer-Range Future at Boston University)

d) CoronaNomics: conversations with the world’s top economic thinkers about how to tackle

the economic impact of coronavirus (with the Economics Editor at The Independent and

Economics Reporter at The Telegraph)

e) COVID-19 resources including on Supporting UK business recovery and various lectures

and webinars (London Business School)

f) Leadership in extraordinary times: twice-weekly live events discussing the challenges

reshaping business and society during COVID-19 (Said Business School, Oxford)

g) Kogan Page webinars ‘for these uncertain times’

READ

a) Google Community Mobility Reports: downloadable reports charting movement trends over

time by geography, across different categories of places such as retail and recreation,

groceries and pharmacies, parks, transit stations, workplaces, and residential from Google

Maps

b) World Economic Forum COVID-19 resource page (register for free access)

c) McKinsey briefing materials (July 2020)

d) UN report on How COVID-19 is changing the world: a statistical perspective (May 2020)

LISTEN

Rethink: The Edge of Change: an international panel of guests including 3 former Heads of Government from different continents (but not from Africa) discuss how the coronavirus pandemic has created an opportunity to reshape our world (BBC R4, 22/06/20).

Recommended websites

McKinsey Global Institute (MGI)

http://www.mckinsey.com/mgi/our-research

Academy of International Business (AIB)

https://aib.msu.edu/publications/

International Trade Centre (ITC)

http://www.intracen.org/itc/publications/publications-catalogue/

Commonwealth Secretariat

https://books.thecommonwealth.org/

RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)

https://www.thersa.org/discover/publications-and-articles/publications