Strategic Plan Project

MN 2600 – Strategic Plan Project
Fall 2020

Assignment 2- (30% of your grade)           

1. The report must be typed using Arial 11.
2. Remember, this work must be your own. Copy and pasting information from textbooks, internet sources or other resources is not acceptable. This report will be run through TurnitIn, a software program that ensures originality of students’ work. (Keep in mind that this software also access ANY essay, report or project that has been published anywhere on the internet which includes those essays and reports available for sale.
3. If more than 15% of your material has been copied from various resources AND HAS NOT BEEN CITED USING APA 7^th edition, all group members will receive a zero grade for this assignment, and an Academic Dishonesty report filed.

Please, if you do have questions, please contact the Advanced Writing Centre or speak with me directly. Remember, if it is not your idea, you need to thank the original author.

4. You will have one opportunity for the presentation. If you are absent that day, your teammates will need to present your material, and you will receive a zero (0) grade.
5. If a team member is not contributing, they can be removed from the group. This person will be solely responsible for the project. Please contact me by Oct. 15^th if there is an issue. All changes must be done by Oct. 28^th.

The project:

As a group (4-5 people), choose one of the following companies:

Create a strategic plan. You will need to analyze the company’s current situation and its strengths and weaknesses. You will need to formulate, plan to implement and evaluate the competitive, functional and corporate strategy needed in order to help the firm move forward to a desired future situation.

This must be a formal written report 12-14 pages (3000 – 4000 words) not including cover, TOC, Appendices or References (appendices can be added at the end). This must follow the format found in the marking rubric on page 11.

Tip: Bullets, charts, tables and graphs are useful when providing details and information.This is a business report – not an essay! Your goal is to write clearly and concisely. Support your analysis statements with FACTS, not inference or feelings. Be specific; do not just say something the company does is “very well done.”

A thorough guide that may assist: http://college.cengage.com/business/resources/casestudies/students/analyzing.htm

Company is: Gulf International services.

Industry Environment – Porters Five Forces

1. Industry Rivalry – How competitive and profitable is the industry?

1. The Bargaining power of customers/buyers – How much power do buyers have to demand lower prices or higher quality from the industry?

1. The bargaining power of suppliers – How much power do suppliers have to charge high prices or offer lower quality materials to their buyers?

1. Threat of new entrants – How easy or difficult is it for new companies to enter a market?

1. Threat of substitute products or services – How easy is it for buyers to find substitutes with better prices or quality?

• Works Cited
• All pages should be numbered.
• Any reference materials used beyond information provided in MN 2600 slides should follow APA guidelines.
• DO NOT repeat sentences or phrases from the websites you consult, as this does count as plagiarism. Remember, this will be submitted to Turnitin for originality verification.
• Appendices