Marketing Competitive Analysis

ð _ Your focus is to help the other companies evaluate their SBUs and improve their marketing strategies in order to create value to their customers.

ð _ Choose a product/service that interest you (as the company’s SBU).

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ð _ Research every aspect of this product / service in order to identify gaps and make suggestions.

ð _ Conduct a SWOT analysis and state your findings.

ð _ Write a recommendations including a proposal of the new plan and the strategies suggesting for implementation showing the value of your work once the plan is carried out (anticipated results).

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