Marketing

Please write an essay in which you discuss the major environmental factors and how they impact marketing strategy utilizing the Kotler & Keller (2016) information as well as the MarketPlace Simulation to illustrate your discussion. The environmental aspects to address are sociocultural, political-legal, economic and technological factors that are not under direct control of marketers. In addressing this essay, please first discuss the macro-environment element per the discussion in the Kotler & Keller (2016) textbook in detail. Then describe how that macro-environment force impacted your team while playing the MarketPlace Live Simulation. I would recommend the use of specific examples in discussing the simulation. Please use headings/subheadings so it is clear which element you are addressing and be very clear if you are relating it to the Kotler & Keller (2016) textbook or to the simulation. This essay is to be done on an individual basis without discussing your response with your team members. I would recommend having two paragraphs per environmental aspect (the first discussing the text and the second discussing the simulation) so I would envision this essay to be approximately two pages long.