Guerrilla Marketing

Topic: Guerrilla Marketing

1. What are we offering? Answer: To direct a new community healthy eating program for a non-profit community-based organization.

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Give examples of Guerilla marketing techinques that you will be using? Answer: Radio, video that shows the importance of the program and print. ( Find sources on these techniques)

Is Guerilla marketing worth it? Use this Nunthiphatprueksa, A. (2017). Is guerilla marketing worth investing? The impacts of guerilla marketing on purchase intention. UTCC International Journal of Business & Economics, 9(2), 39–59.

How will we raise awareness and interest? Please answer and ( Find sources

How will generate enough traffic so that we can quickly become self-supporting? Please answer and find sources

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