Gender in design / branding
I put a zip file where you can see some literature and it would be nice if you could use them. This paper is more of a research/ essay/ literature type of paper I don’t really know how to describe it. (plus there is a file of how the structure should look like )
here are some topics that need to be in good luck! :
-Gender in branding (not only product-focused but also man-made (manpower why we don’t see much of woman power) things (such as bench, buildings, etc.. also talking in numbers, etc)
-What is gender (focus on spatial environments, space, and retail as in an actual store – visual lay analysis specific gender)
-Parameters – what I’m looking at (websites, Instagram pages)? Gender-specific
-Gender programming
-Gender Roles And Specific Ways
-How Does Fashion Represent the Changing Attitudes to the Gender Divide
-Gender Neutral retail: Revolution or more the same?
-Why retailers need to consider the rise in gender fluidity
-Could retailers go gender-neutral?
-Could the era of separate men’s and women’s wear departments be over?
-Brands who are genderless or trying to be and how they translate this into a retail space. (find articles): Selfridges, Lafayette, Off-White, Rick Owens, Raf Simons

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