Associated Objectives
Develop a company identity by creating a strategic mission, vision, and values statement

Mission Formulation and Statement

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For this discussion, you will pick one scenario below. It will be the continued focus of your written strategic marketing analysis plan:

An existing company currently in financial struggle or at risk of bankruptcy
A new business (does not exist) with a new and innovative product
A company that could benefit from a new product due to market staleness or with products in the mature stage PLC

Formulate a mission statement that meets the Mission Formulation and Statement criteria, as you learned from Chapter 2 of our text. Your post should describe all five components:

Strategic intent
Distinct competencies
Competitive positioning
Market definition (customer targets)
Use APA style
Be sure to support your post with at least one quality academic reference and examples
Days of engagement: 3

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