Amazon prime Air

Amazon prime Air

Amazon, which is internationally active in the field of electronic commerce, wants to enter the Qatari market by proposing the service “Amazon Prime Air” (see Appendices 2 and 3).

Question 1: After readingAppendices 2 and 3, define Management Decision Problem and the Marketing Research Problem

Question 2: After reviewing Appendices 1, 2 and 3, suggest two strengths and two weaknesses for the “Amazon PrimeAIR” service in the Qatari market.

Question 3: Based on the strengths and weaknesses suggested in the answer to Question 2, give two advice to Amazon regarding the marketing mix to apply in the Qatari market.

Question 4:Amazon wants to deepen its understanding of the deep reasons behind the reluctance of 63% of Qatar’s population to use e-commerce through exploratory research: suggest the method of research and the approach to be applied by filling out the following table

For all the questions, please answer only in the box provided for the purpose and respect the number of lines

Appendix 1: E-commerce market in Qatar

According to a report made by the Ministry of Transportation and Communications, the following information was provided regarding the preferences of intranet shoppers in 2019:

Appendix 2: Amazon. Com

Amazon.com is an American multinational technology company based in Seattle, Washington. Amazon focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Amazon is known for its disruption of well-established industries through technological innovation and mass scale.  It is the world’s largest online marketplace, AI assistant provider, live-streaming platform and cloud computing platformas measured by revenue and market capitalization. Amazon is the largest Internet company by revenue in the world.

Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The company started as an online marketplace for books but expanded to sell electronics, software, video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization.

Amazon distributes downloads and streaming of video, music, and audiobooks through its Prime Video, Amazon Music, Twitch, and Audible subsidiaries. Amazon also has a publishing arm, Amazon Publishing, a film and television studio, Amazon Studios, and a cloud-computing subsidiary, Amazon Web Services. It produces consumer electronics including Kindle e-readers, Fire tablets, Fire TV, and Echo devices.

Appendix 3: Amazon Prime Air

Prime Air is a drone delivery service currently in development by Amazon. Operations were expected to begin in select cities starting late 2019; however, as of July 2020, the service has yet to materialize.

The service uses delivery drones to autonomously fly individual packages to customers within 30 minutes of ordering. To qualify for 30-minute delivery, the order must be less than 5 pounds (2.25 kg), must be small enough to fit in the cargo box that the craft will carry, and must have a delivery location within a 10-mile (16 km) radius of a participating Amazon order fulfillment center