Online Business or Franchise Business

Section I: Executive Summary/Introduction: Due Sunday  (1-2 pages)

EXECUTIVE SUMMARY

            This section should give an overview including the business name and physical location along with the below items.

Business Name and Location

Products/Services

Mission

Vision

Section II: Company Description: Due Sunday (3-5 pages)

COMPANY DESCRIPTION

History of Interest in Business Idea

Legal Structure

            You need to choose the type of structure that you will have for your business. Review the Week One Legal Structure Power Point in the Week 1 Course Materials folder to review the various structures.

Overview of Products/Services

Core Competencies

            Core Competencies are a unique ability that a company acquires from its founders or develops and that cannot easily be imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field.

Short-Term and Long-Term Business Goals

Section III: Products and Services: Due Sunday (3-5 pages)

PRODUCTS AND SERVICES

Product and Service Description

Pictures and Diagrams

Customer Benefits

Copyright or Patent Information

Research and Development Activities

Corporate Social Responsibility

III. Section IV: Market Analysis: Due Week2 (8-10 pages)

MARKET ANALYSIS

Industry Analysis

            Go to the library database and use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.

Market Analysis

            Go to the library database and use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.

Target Market

            Identify the target market and make sure to include demographics such as age, gender, marital status, annual income etc. Be very specific.

Competitive Analysis

            You must identify two competitors and compare your business to their businesses in the chart below..

Barriers to Entry

            Identify things that would make it difficult for you to successfully enter the market. Examples would be competition, price, regulations, etc.

Section V: Strategy and Implementation: Due Week2 (3-5 pages)

STRATEGY AND IMPLEMENTATION

Sales and Marketing Strategy

            Identify in detail how you will market and sell your products/services. Include cost for the marketing aspect of the business.

Promotion Mix

Promotion Costs

Product or Service Pricing

Operations Cycle

            Identify your hours of operation. If you are a physical business then you will want to include a sample work schedule to show that you have adequate coverage for your location.

Section VI: Organization and Leadership: Due Sunday  (3-5 pages)

ORGANIZATION AND MANAGEMENT

Work Experience

Current Resume’

Company Organizational Structure

Leadership Style