Tresvant MKTG307 Week 1 Assignment

Describe what consumer psychology is. Explain how consumer psychology is used by marketers to segment potential customers and position their products and services. Provide at least 2 examples.

Instructions: Your answers to the questions should be 4 -5 pages (total not each), be in APA format, use outside research and represent overall college level work. Please use the APUS library in addition to just the book to find references to back up your answers to these questions

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