Marketing – Social media
Individual Research Project
Write a paper with three suggestions from Best Practices using scholarly research sources that would help any company to improve in Marketing – Social media
Your paper will be 10 pages EXCLUDING the references.
You will use 12-point type and double space the pages.
You will have an introduction, a literature review, * three suggestions (all with scholarly resources) and a conclusion.
Introduction
The introduction must focus on your topic and explain what it is and why it is important to business and/or government. This section will be 1 – 2 pages in length.
Literature Review
The Lit Review comes from your Annotated Bibliography, which is a list of all your sources along with information about how those sources apply to your topic. The Lit Review takes that information and turns into several paragraphs that discusses what the scholars have said about your topic. For this section, you will include both the three scholarly and other more general sources. This section will be about 2-3 pages in length.
You will have 10 resources. 4 must be scholarly. Rest may be general.
All you suggestions will be in the same topic area. All the areas are big enough to have three suggestions.
Suggestions
This section will contain three best practice suggestions based on the literature that you have included in the Lit Review. Your three suggestions will apply the literature to the topic you have chosen and will demonstrate creative and critical thinking in the choices you make and how you explain your choices. This section will be about 3 – 4 pages.
Conclusion
In this section you will summarize your suggestions and make concluding remarks about your topic. This is the only section where there is a small amount of room for your own opinion. You may say what you think the future brings based on the experts research.
Paper and Reference page must follow APA format.
Reference Page
You must include sources both in-text and in the Reference List. This page does not count toward the total page count.

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