The Creative Brief

Please follow the ouline of the creative brief assignment. I will attached the outline document below.

In this brief, it must clearly identify the five elements. The majority of write up should focus on the first three components listed above. In some cases the support and constraints section will be quite short.

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For this assignment, it may be better to choose a lesser known brand (e.g., brands like Apple, Nike, or Coke will be harder to justify a new campaign for because they are so well established. It will also be more difficult, but not impossible, to come up with a good campaign objective for these well-established brands.)

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