E-COM301 E-marketing Project

E-commerce Department

Marking policy for assignments

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General marking policy


  • Students should be given three attempts for submitting their assignments (before the deadline). First attempt must provide the student with SafeAssign match report for plagiarism level. So, the student gets the chance to revise their assignments by using the additional attempts.
  • Mark will be awarded for the last submission attempt. This must be clarified to the students.
  • No more attempts or marks for resubmitting the assignment should be given to the students after the marks are shown on BB.
  • If the instructor requested additional requirements for the course’ assignments, these requirements must be clearly clarified verbally to the students during a course’s session and posted on BB.
  • One mark will be deducted for not including the cover page with all required information. In case the student included the cover page with some missing information, (0.5) mark will be deducted.
  • 20% of the total grade will be deducted for providing a poor structure of the assignment. For example, if the assignment is marked out of 15, the student provided an excellent content and answer that met all the requirements of the assignment’s question with poor writing structure. Then the student will get 15 based on the content and you will deduct up to 20% (3 marks) from the total grade (5% for paper style, 5% spelling and grammar errors, 5% for referencing and 5% for word count).
  • No email submission is accepted.
  • ONLY WORD file format is accepted. Other file formats (PDF, JPG…etc.), the assignment will award ZERO mark.
  • Marks will be available on BB after one week of due dates.
  • If the SafeAssign match report equals 20% and above, the assignment must be reviewed by the instructor.
  • The cover page and assignment’ questions match percentage must be excluded from the overall match percentage of SafeAssign report.
  • 80% and above of the answer is plagiarised, the assignment will award ZERO mark. (including identical assignments, both students award ZERO mark)
  • 20-79% of the answer is plagiarised, these plagiarised parts should be highlighted, and only non-plagiarised parts must be marked.
  • It aims to ensure that all students are treated equitably and do not gain an unfair advantage by choosing to submit their work late.
  • Penalties for late submission shall be 10% of the total mark of the assignment for each day of late submission up to six calendar days after the due date.
  • Assignments will not be accepted after the sixth day and the student will award ZERO mark.
  • All late submissions must be made electronically through BB.
  • This policy does not cover “Extenuating Circumstances”. Examples; circumstances outside of the control of a student.

Plagiarism marking policy:


Late submission policy


Example if the assignment is marked out of 20, deduction of 10% means a deduction of 2 marks per day.


kindly note that all attachments are available to solve the project.


E-Marketing (ECOM301)

Digital Marketing Plan Project

You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:

You can choose any company to work with as long as:

  • It is a local (Saudi Arabia) company.
  • It is a startup that was established in the last (3 – 6) years, 2014 onwards.
  • It can belong to any industry sector.




Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)


  • Investigate the micro-environment as part of the situation analysis for your company.
  • Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
    • Technological forces.
    • Legal forces.
    • Economic forces.
    • Political forces.
    • Social forces.
  • Competitors analysis
  • Suppliers and/or Digital Marketing intermediaries.
  • Customers’ persona.




Part 2, around (1000) words: Due week 10. on 05/11/2020. (Refer to the Textbook Chapters 4, 5 & 6)


  • Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)
  • Summaries the marketing mix best suitable for your campaign. (refer to ch5)
    • Product variables
    • Price variables
    • Place variables
    • Promotion variables
    • Process variables
  • How can you implement relationship marketing for your campaign? (refer to ch6)
    • Could you create a virtual community? And how does it help the relationship marketing.
    • Could you use digital media to support customers’ advocacy? And how?



Part 3, around (1000) words: Due week 13. on 26/11/2020. (Refer to the Textbook Chapters 7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.


Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.


Important instructions and Notes

Part 1 Due 8/10/2020 5 Marks
Part 2 & 1 Due 05/11/2020 10 Marks
Part 3 & 2 &1 Due 26/11/2020 10 Marks


  • This is an individual work.
  • You will submit online through blackboard.
  • A cover page is required for each submission, one mark will be deducted if there is no cover page.
  • The submitted document needs to be structured as follow: a cover page, assignments’ requirements’, then your answers. without these instructions.
  • The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1 & 2.
  • The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style.
    • Quotations must be cited to its resources.
  • The paper styles:
    • The format of the paper needs to be introduction, main body and conclusion.
    • Your work needs to be consistent in terms of style, tone and appearance.
    • Font size: 12.
    • Font type: Times New Roman,
    • Page are numbered.
    • 1.5 spacing between lines and paragraphs.
    • Left alignment.
  • Entire project word count, around 2500 words.
  • You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofread your work or use online tools.
  • Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements: paper style, free of spelling and grammar errors.
  • In case of any questions, please refer to your instructor.

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