Marketing Assignments and Discussions

Week 4:

Project Data Collection Plan

Scenario: You are an entrepreneur in the process of researching a business development idea. As you create a high-level Information Technology (IT) strategy for your new enterprise, it is important to consider how digital data will be collected, stored, analyzed, and used. A Project Data Collection Plan will guide the process of identifying enterprise digital data needs, maintenance, and use in the context of your goal to incorporate business driven IT. The Data Collection Plan is intended to describe a high-level process for collecting and maintaining digital data. The Data Collection Plan is a working document, which is expected to change over time as new project details emerge.

Create a high-level Project Data Collection Plan for your project in a minimum of 700 words which includes the following information:

• A description of the digital data needs of the enterprise organized by department
• A summary of the type data to be collected and who will use it
• A description of how the data management system will contribute to organizational collaboration
• An innovative plan for collecting, storing, analyzing and distributing data that employs emerging technologies such as cloud computing, virtualization, and big data

Week 5:

Discussion

Respond to the following in a minimum of 175 words:

Flexibility to change must exist in response to market trends and forecasting predictions regarding a company or industry. The most successful organizations know when to change and to what extent. Exertion to the wrong types of change can cause dissatisfaction in customer and in employees. If employees see changes as fickle, there could be less buy in to the changes, even those changes that would improve the organization performance. Lack of stakeholder’s involvement may create uncertainty as to the whether the change implementation was correctly executed. How important do you think is flexibility in implementing an information management system? What measures would you consider in implementing systems change to prevent unsustainable or disruptive conditions on systems performance? What roles would your team have in dealing with all stakeholders? What are the risks associated with flexibility?

Project Risk Management Plan

Scenario: You are an entrepreneur in the process of researching a business development idea. As you create a high-level Information Technology (IT) strategy for your new enterprise, it is important to address risks to IT. A Project Risk Management Plan will guide the process of identifying enterprise risks and the appropriate steps to mitigate and manage the risks. The Data Collection Plan is intended to describe a high-level process for applying enterprise resources in identifying, analyzing, and mitigating IT risks. The Risk Management Plan is a working document, which is expected to change over time as new project details emerge.

Create a high-level Project Risk Management Plan for your project in a minimum of 1,050 words which includes the following information:

• A description of the enterprise IT risks
• An assessment of the enterprise exposure to each risk
• A summary of the highest priority risks
• High-level procedures to mitigate and manage the most likely risks
• High-level procedures to address business resumption and disaster recovery

Cite a minimum of 3 peer-reviewed references from the University of Phoenix Library

Week 6

Discussion

Option 1

Please review the path from data to information to business intelligence to knowledge

The use of today’s advanced information technology resources and systems in conducting business internal and external environmental scanning, generally produces large amounts of data. What are pitfalls the analyst must be aware when screening that data to determine its usefulness? What is, in your view, the most vulnerable stage to watch for “error” within the defined path above? In the presence of current business intelligence trends, what is the importance of continuously validating the information management process?

Option 2

Ethics and social responsibility go hand on hand; therefore, this is a multidimensional discussion. If morality is included then religion must be also included, and when we follow that path, the alternatives are endless. For our purpose, as strategist in information technology, we must be pragmatic and see these issues with a wider lens. Social Responsibility, hence, ethics, in general terms could be defined as “Acting with concern and sensitivity, aware of the impact of your actions on others, particularly the disadvantaged” (Entrepreneur) Many organizations struggle with how to be ethical and socially responsible. Some of those concerns are both financial and strategic. Many organizations in this country and abroad take their staff through training on how to be socially responsible and for that matter, within the context of standard ethics. But the operator, also needs to ensure that the decisions made would not harm or impact the overall mission and goals of the business. Reconciling this overarching endeavor and the impact on others is a fine line to walk.

After reading this, discuss your thoughts about ethics and information technology, in the context of business performance.

Enterprise IT Strategy Plan

Scenario: You are an entrepreneur in the process of researching a business development idea. You have come to the stage in your research of creating a high-level Information Technology (IT) strategy for your new enterprise. This plan is a high-level strategic planning document that will inform more detailed operational plans for the individual components. Considerin the business intelligence plan how the enterprise will use information technology, selected data, and data analytics to develop competitive intelligence, identify market trends and opportunities, and measure enterprise performance.

Synthesize the individual assignment deliverables from Weeks 1 through 5 and create a broad high-level Information Technology (IT) Strategy plan for your chosen business organization in a minimum of 3,150 words which includes the following:

• An executive summary that includes your chosen enterprise, industry sector, product, intended market with an overview of the business focus, corporate culture, ethical framework, and discussion of how the IT value chain will support enterprise innovation and competitive advantage
• A technology governance plan for managing the selection, acquisition, management, use, and security of business information systems
• A systems acquisition plan that includes steps to initiate, analyze, design, acquire, implement, and maintain business information systems
• An outline in the data collection plan of the data requirements, data collection, and management process
• An information systems risk management plan that includes the process of identifying, analyzing, and mitigating information systems risk, including a brief summary of the disaster recovery and business resumption planning process

Cite a minimum of 3 peer-reviewed references from the University of Phoenix Library.

Format consistent with APA guidelines.