Market Segmentation in Advertising Companies

Should discuss the existing problems or debate in the advertising companies. These could be the difficulties and the issue that can be solved or improved by conducting segmentation. For this part, you could find some realistic data of specific advertisement companies as examples. And then you should mention why segmentation is important to these issues and how to solve them.
Should be willing to provide further modifications based on feedback.

The length of the research paper is about 2500 – 3000. The subject should then be explored using at least five external references you identify through a quick screening of relevant literature on the topic. In your paper, you should attempt to describe the basic concepts and essential elements of the research area related to this topic, including some reference to applications if possible.