Marketing plan and company profile of a sport company

You must submit a marketing plan for a sport company avoiding nike or Miami Heat. You may also do a company profile.

To build a target audience profile, simply follow these four steps:

1. Create broad descriptions of your ideal customers.
2. Research your potential customers’ demographics.
3. Identify the needs and problems of your target audience.
4. Determine where customers will find you.

then you might do the marketing plan for the same company. I’m going to add here how the marketing plan should be done.