Business communication

In this digital age, many organizations have transitioned to having an online/social media presence. As such is the case, the language used on the organization’s websites must be reflect responsible marketing efforts, represent the organization well and responsibly reach its target audience. This week, you will have the opportunity to demonstrate your skills in using language tailored to the your specific audience.

You are a real estate agent for a firm in Atlanta, Georgia. You sell houses in the metro Atlanta area, specifically in the Buckhead area.

1. Research the Buckhead area of Atlanta, Georgia.

2. What is the target audience in the Buckhead area of Atlanta, Georgia? Explain in 1-2 paragraphs.

3. Research the demographics of the Buckhead area of Atlanta, Georgia. Explain in 1 paragraph.

4. After you have done the above, find a home that fits the target audience of the Buckhead area. I

5. Describe the home including square footage, amenities in the area, Home owners association, school system, etc. Remember, the language used in the description must fit the target audience. Explain in 1-2 paragraphs

6. Include a picture of the home.