This is a Article Assignment

1st Assignment:

Please read this article! Summarize its key findings, and briefly explain how its ideas can be applied in another industry (not music). Must be 500 words.

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MUST USE THIS LINK: (Article Tittle: What’s Your Best Innovation Bet? By Melissa A. Schilling)

Due Date: 09/01/2020

2nd Assignment:

Please read this article! Then write a 500 word essay with an original title. Discuss all of the following questions:


  1. What does the article mean by the term “responsibilisation”?
  2. Why did the “Taylor approach” in the early 20th century treat workers menially?
  3. Do you trust this piece, or is it yet another example of all-talk-no-action?

MUST USE THIS LINK: (Article Tittle: Harnessing Everyday Genius by Gary Hamel and Michele Zanini)

Due Date: 09/08/2020

3rd Assignment:

Please watch this video that appeared in Bloomberg. Also read this article about Google in the cover story of Businessweek on December 8, 2016. The article essentially argues that Google makes all its money from “search”, and implies that all its other ventures (which it snarkily terms “moonshot businesses”) are a potential waste. Do you agree? How can a company reconcile the need for innovation (which involves spending money on speculative projects) with fiscal discipline? MUST BE 250 WORDS!

Video Link:

Article Link:

Due Date: 08/30/2020

NOTE: Please let me know if you are having any issue opening the articles and video.

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