Communication Strategy Assignment 2: Motivational Memo

Assignment Overview

Using the following scenario, craft a formal memo:

You work for a mid-sized company in St. Louis. You have been appointed to a committee charged with developing a plan to reduce energy consumption at the workplace by 35 percent. Your goal is to brainstorm bold ways to reduce energy and craft a memo that announces the plan to the organization’s 150 employees. Here’s some background about the company: Just six months ago, the company reduced its workforce by 40 percent through a round of lay-offs and attrition. Employee morale is relatively low. How do you use this initiative to motivate and inspire?

GuidelinesYou may use memo templates and other guides in formatting your memo but the language must be your own. Consider the information presented in Chapter 5 on how to analyze your audience and communicate your primary message. Please submit as a Word document.