An introduction to retail Management and marketing

Question 1: (25 marks) 300 words

Explain “Strategic Thrust options” using your own words and understanding (16 marks) with relevant examples (9 marks)

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Question 2: (25 marks) 500 words

Explain in your own words with appropriate examples “Consumer decision making process: Stages individual will pass through when making a buying decision”.


Question 3: (25 marks) 500 words

Choose any retail brand you know and apply with relevant examples the “Own-brand development strategy”


Question 4: (25 marks) 300 words

Discuss with relevant examples the challenges for retail buyers (15 marks), also compare between “Centralized and Decentralized buying decision” (10 marks)


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