Businesses and organizations

Businesses and organizations around the world are integrating data into their decision-making process to optimize their management and operational performance, serve customers/ stakeholders better, boost their brand success, predict future trends, and grow business.

Use this link https://sloanreview.mit.edu/video/move-beyond-kpi-accountability/ (Links to an external site.) to watch the videos on how Northwestern Mutual, JetBlue, GoDaddy, and Beth Israel Deaconess Medical Center used data analytics to drastically change the way their organizations do their business so that to serve customers better. Read this article https://www.icas.com/ca-today-news/10-companies-using-big-data (Links to an external site.) on how companies use data analytics and quantitative modeling to boost their brand.

Prepare a brief reflection (up to 2 paragraphs) discussing the key benefits of data analytics and quantitative modeling in supporting decision-making. Use examples from the readings recommended above; you can also use examples from your professional experience. Post your reflection here by due date (1.5 point). When posting your reflection please ensure that it contains your first and last name.

Read reflections of other classmates and respond to at least one (1) post in a constructive way, e.g. either continuing a discussion or presenting a different example/ alternative opinion/ experience (1.0 point). Posts containing only “Great job!” or “I liked your discussion!” will not be considered and no points would be awarded for such posts.