Core values and SWOT analysis
Core values and SWOT analysis (18 Marks)
3.1 Core values (6 Marks) – Approximately 250 words
3.1.1 Identify the core values of your selected business entity. (LO1b) (2 marks)
3.1.2 Analyse how the core values of this business inform the decision-making process. (LO1b) (2 marks)
3.1.3 Evaluate if the core values of this business support the current vision and mission statements. (LO1b) (2 marks)
3.2 SWOT analysis (LO1b & LO2a) (12 Marks) – Approximately 450 words
Analyse at least 2 strengths, 2 weaknesses, 2 opportunities and 2 threats.
– You are required to link your analysis to the facts and information about the organisation as well as external factors such as competitors, customers, suppliers, laws and regulations, technology.
– You must engage in research to answer the questions. Your discussion must be embedded in theory learnt in class.
– Your SWOT analysis must consider all aspect of the selected business including operations, accounting, sales and marketing, human resources, risk management