Personal Branding


Dan Schawbel defines personal branding as follows:

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“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers and build self-confidence.”

Write a one-page paper that either agrees or disagrees with Schawbel’s definition. Provide additions or even your own definition of what personal branding means to you.


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