Tobacco Industry
Industry-level case study
Analyse the prevailing modes of innovation and the nature of competition in an industry of your choice.
The case study needs to address the following points:
• The structure of the industry
• The innovation intensity and the modes of innovation used by the leading firms in the industry
• The drivers of competitive advantage and the nature of competition in the industry
• A discussion, based on theories presented in the module, of what drives the choice of mode of innovation and the nature of competition in the industry
3,000 words (+/- 10%) excluding tables, graphs and bibliography.
**Instructions**
already 1000 words essay, all the sources attached.
For theories a recap of all lectures is available.
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