Marketing

1) Born-Again Christian groups have been instrumental in organizing boycotts of products advertised on shows they find objectionable, especially those that they feel undermine family values. Do consumer groups have a right or a responsibility to dictate the advertising a network should carry?

2) When attempting to market a product to a senior citizen, what are some important variables to keep in mind?
Guidelines for Discussions

Discussion forums provide students the opportunity to apply and share their consumer behavior knowledge, exchange their ideas, and viewpoints on consumer behavior issues and learn from experiences of each other. Discussion forums also build a sense of learning community in students and aim to develop the critical-thinking skills of students.

You are expected to make insightful and professional comments and statements during discussion sessions. In other words, do not make short and ordinary comments and statements. 1-2 sentences are not enough to make the participation grade. You need to read the assigned chapters to be able to participate in discussions effectively. Also, try to use consumer behavior jargon or terminology in your comments and statements as much as you can. You must answer all of the discussion questions asked and also respond to the postings of your classmates. Your participation will be evaluated on the basis of both the quality and quantity of your postings. Please remember that you are in direct competition with your classmates in terms of the number of postings. Always make back-up copies of your discussion forum posts.

Please start a new reply for each question. Your every reply should start with”Q” and the question number. For example Q-1, Q-2, or Q-3.