Business Memo

Your first assignment is to write a business memorandum (memo) about strategic marketing. You will write the memo in a similar format to this, using as much creativity as you like with the layout while still meeting the style requirements of a business memo.
Consider an organization of your interest. It could be an organization where you have worked, an organization that you want to work for, or a fictional organization (e.g., a startup company). Think about a product or service the organization offers, and the strategies the organization is pursuing to market this product or service.
• What is (are) the target market(s)?
• Apply any one of the following frameworks to analyze the business situation.
o Porter’s Five Forces
o S.W.O.T.
o BCG Growth-share Matrix o Ansoff’s Opportunity Matrix
• Propose an S.M.A.R.T marketing objective for the product or service.
Using the questions above to guide your thinking, write a memo of 400-600 words detailing the
situation analysis of your chosen organization. The memo needs to meet these expectations:
1) No more than three pages of single-spaced text using a 12 point readable font;
2) Directly address the questions presented;
3) Ensure that your writing is coherent and clear.
Your memo may benefit from keeping the following suggestions in mind:
• Proofread and edit your work;
• Be concise and honor the stated page/word limitations;
• Do not use phrases such as “I feel,” “I think,” “I believe” and “in my opinion.” These
phrases weaken your impact and message;
• Avoid using unnecessary words such as “really” and “very” that do not add value.