Marketing Plan

Please reference the attached introduction document and construct a marketing plan for this fictional company. The plan should cover aspects like situation analysis.,goals, target audience etc.

The plan must include the following sections:

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1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans

In-text citations and references are a must and should be cited properly in APA format.

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