Ad analysis

You’ll search online and select a single-page advertisement (it cannot be a commercial, video, magazine cover, or poster) and analyze it in MLA style.
The first page of your essay will be just the copy/pasted ad itself. You will then write an intro paragraph, four body paragraphs, and a conclusion paragraph, for a total of six paragraphs.
As with the description mini-essay, this is intended to be a light, somewhat fun essay. However, your writing (grammar and punctuation especially) will be critiqued more closely than before.
Upload your essay as a .doc / .docx or .pdf file (do not copy and paste content) through the Canvas Assignment page by the due date.
Your similarity score must not exceed 20%. If it does, then you must revise and resubmit your essay by the deadline.
It takes time for your similarity score to be calculated, and the % for resubmissions takes up to twenty-four hours to calculate.
First, search Google or another engine for a print advertisement that intrigues you.
Paste that compelling advertisement onto a Word document. Pick an image you can work with. It will be your first page.
You may not use a video–it must be a single-page print ad.
Use MLA format. (We’ll discuss MLA vs. APA format in greater depth later.)
Font is Times New Roman size 12.
Entire essay should be double-spaced but have no extra spaces aside from that.
Standard 1″ margins on all sides.
Proofread it. Then read it aloud for Barry White-ness. Then revise it based on grammar, organization, and argumentation. Then proofread it again. Repeat this process at least three times.
I used to write and revise my essays ten or more times, btw. As your teacher now, I proofread and revise presentations and Canvas instructions dozens of times. I notice a new way to improve my writing with each reading!
Ad Analysis rubric
/2 Format (font, margins, spacing, MLA heading and running head)
/3 Organization (intro with thesis, transitions, topic sentences, conclusion)
/4 Analysis (four body paragraphs, ethos/pathos/logos)
/6 Grammar (punctuation, mechanics, syntax)

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