Tencent Holdings Ltd

Please based on the last part “Alternatives” of the following analysis, the best option chosen by us is Maintain the same strategy, provide recommendation and implantation plan.

RECOMMENDATION AND IMPLEMENTATION PLAN

A clear identification of the selected alternative, matched with supporting arguments and a specific implementation plan.

• a) Recommendation: Why is this alternative the most appropriate? Using strategic management concepts, defend the alternative, outline the expected results and support the argument with a summary of how it fairs against the decision criteria.
  • Highlight your recommendation’s key benefits, and sell it as to why it is the best solution
  • Chosen recommendation aligned with body of analysis and in particular with Problem statement
  • Understanding different levels of strategies
• b) Actions Plan: Brief implementation plan provided
  • Identify required resources (most probably financial), contingencies, etc.
    • Who: the marketing department will execute the solution
    • What: the plan is to invest on more marketing and promotion in order to reach retailor and increase local sales
    • When: first online study, then social media marketing strategy before implementation
    • Where: new marketing campaign should carry out mainly online; certain retailers’ locations (restaurants, bars) may be
    • How: focus on twitter, Instagram, Facebook, corporate e-mail (with retailers), face-to-face-meeting.
  • Identify timeline: Short term, intermediate, & Long term: based on the questions above