Assignment
Moose & Walrus (M&W) is a manufacturer of a popular line of clothing for young people. M&W is firmly established in its home market, which is relatively saturated and has little prospects for future sales growth.Top management has decided to export M&W’s clothing line to Japan, Turkey, and various European countries. Suppose M&W hires you to assist with internationalization.
Prepare a briefing for senior managers that describes:
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● The advantages and disadvantages of exporting
● A systematic approach to exporting
● A systematic approach to managing export-import transactions
● Export payment methods that factors should M&W consider regarding the possible need to adapt its clothing styles for its target markets?
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