Test – Business

Question 1 of 10
10.0/ 10.0 Points
In your own words explain, are entrepreneurs born or made?

Question 2 of 10
10.0/ 10.0 Points
In your own words, what is a venture capitalist?

Question 3 of 10
10.0/ 10.0 Points
In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model.

Question 4 of 10
10.0/ 10.0 Points
What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage?

Question 5 of 10
10.0/ 10.0 Points
What is market segmentation? List the steps in the market segmentation process.

Question 6 of 10
10.0/ 10.0 Points
Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior.

Question 7 of 10
10.0/ 10.0 Points
In your own words, what are the characteristics of the four types of business legal entities?

Question 8 of 10
10.0/ 10.0 Points
How does the cultural environment affect international marketing activities?

Question 9 of 10
10.0/ 10.0 Points
Describe the advantages and disadvantages of a flat versus tall organizational structure.

Question 10 of 10
10.0/ 10.0 Points
Explain the concept of employees as stakeholders in your own words