McDonald Report
What has McDonald’s done well, what should they do differently (or should have done differently)?
Does the company enjoy a competitive advantage? Is it sustainable? Why or why not? This is perhaps the key question to answer in this report, and you will need to use the financial ratios you have learned, either comparing the firm to an industry average, or its key competitors.
Uses financial ratios to answers he questions does this company enjoy a competitive advantage, is it sustainable, why or why not?
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