Applied Business Strategy

The Corona virus pandemic in 2020 exerts influence on the business of many firms. Please pick up one firm in the real world, analyze the influence of COVID-19 to the resources and capabilities of this firm, and propose what this firm should do in order to sustain its competitive advantage.

Develop your reflection up to 500 words (approximately 2 pages of MS Word document if you use double space and 12-size font).

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You may pick up a big, well-known company such as Amazon or American Airlines. You can discuss Ariana Grande (pop singer) or Aaron Judge (New York Yankees outfielder) even though they are not a company, as long as you can focus on the business-wise implication of those celebrities.

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