Part II- (4 Pages) 1.Was your selected company impacted by Covid-19 and in what ways? 2.What was the impact on operations, managers, employees, customers and community? 3.Will your organization survive the current conditions when the economy reopens? 4.What steps and changes will be necessary to be successful in the short term (next 12 months) and long term?

QUESTION

Please select an organization, conduct a detailed research and answer the outlined questions.

You may select either organization you are directly familiar with such as where you work or completed an internship, or a large global company you will be able to research online (Amazon, Apple, Tesla etc.)

Part 1 (4 Pages)

1.Company introduction: mission and vision statement

2.Description of the core business, services and products

3.Leadership overview and any major changes or issues experienced in the last 3 years

4.What is the competitive strategy of your organization? What are the main challenges in executing the strategy?

Part II- (4 Pages)

1.Was your selected company impacted by Covid-19 and in what ways?

2.What was the impact on operations, managers, employees, customers and community?

3.Will your organization survive the current conditions when the economy reopens?

4.What steps and changes will be necessary to be successful in the short term (next 12 months) and long term?

ANSWER

Amazon’s Response to the Covid-19 Pandemic: Challenges, Impact, and Strategies for Short-term and Long-term Success

Part II

Impact of Covid-19 on Amazon

Like many other companies, Amazon was significantly impacted by the Covid-19 pandemic. The surge in online shopping and increased demand for essential goods led to a surge in Amazon’s business. However, the company also faced challenges in managing the increased volume while ensuring the safety of its employees and customers.

Impact on Operations, Managers, Employees, Customers, and Community

Covid-19 brought several operational challenges for Amazon. The company had to implement safety measures in its fulfillment centers and distribution networks, including social distancing protocols, enhanced cleaning procedures, and providing personal protective equipment to employees (Staff, 2020). There were also disruptions in the supply chain due to lockdowns and travel restrictions.

Managers at Amazon had to adapt to remote work arrangements and find new ways to maintain productivity and communication within their teams. Employees faced health risks and increased workloads, especially those involved in essential services (Kantor et al., 2021). Customers relied heavily on Amazon for their shopping needs, but they also faced delays in deliveries and limited product availability.

Amazon played a role in supporting communities during the pandemic. The company donated millions of dollars to various relief efforts and provided support to small businesses through initiatives like the Amazon Small Business Accelerator.

Survival of Amazon in the Current Conditions

Amazon is expected to thrive in the post-pandemic economy due to its strong market position and diversified business segments. As e-commerce continues to grow, Amazon is well-positioned to capture a significant share of the market (Page, 2022). Additionally, its cloud computing services (AWS) have experienced increased demand during the pandemic.

Steps and Changes for Short-term and Long-term Success

In the short term, Amazon needs to continue prioritizing the safety and well-being of its employees and customers. It should invest in further improving its logistics and delivery systems to handle the increased demand efficiently. Also, maintaining strong supplier relationships and optimizing its supply chain will be crucial.

In the long term, Amazon should focus on sustainability and environmental initiatives to address concerns about its carbon footprint. Investing in renewable energy and implementing eco-friendly practices will help the company meet its long-term goals. Furthermore, diversifying its revenue streams beyond e-commerce and AWS, such as expanding its digital content offerings and exploring new technologies, can ensure continued growth and success.

Conclusion

In conclusion, Amazon faced significant challenges and opportunities during the Covid-19 pandemic. While the company experienced operational disruptions, it also saw a surge in demand for its services. With its strong market position, focus on customer-centricity, and ability to adapt to changing circumstances, Amazon is well-positioned to survive and thrive in the current conditions and beyond.

References

Kantor, J., Weise, K., & Ashford, G. (2021, December 15). Inside Amazon’s Employment Machine. The New York Times. https://www.nytimes.com/interactive/2021/06/15/us/amazon-workers.html 

Page, V. (2022). What Is Amazon Web Services and Why Is It So Successful? Investopedia. https://www.investopedia.com/articles/investing/011316/what-amazon-web-services-and-why-it-so-successful.asp 

Staff, A. (2020). How we’re taking care of employees during COVID-19. US About Amazon. https://www.aboutamazon.com/news/company-news/how-were-taking-care-of-employees-during-covid-19