Identify ONE strategic alliance you are familiar with in Kuwait and: 1) Explain the similarities of this alliance with aspects we discussed in class. 2) What interesting learning lessons, if any, does your case present in the way the collaboration process has been handled by the alliance? 3) According to the principles, practices, tools and frameworks we covered in class and in the course material, highlight what went right and what went wrong in this alliance and suggest room for its improvement.
Identify ONE strategic alliance you are familiar with in Kuwait and:
1) Explain the similarities of this alliance with aspects we discussed in class.
2) What interesting learning lessons, if any, does your case present in the way the collaboration process has
been handled by the alliance?
3) According to the principles, practices, tools and frameworks we covered in class and in the course material,
highlight what went right and what went wrong in this alliance and suggest room for its improvement.
WHAT I WANT IS THAT YOU STUDY THE CASE COMPANY YOU HAVE CHOSEN VERY WELL AND MAKE RESEARCH ON IT BY ALL THE MEANS THAT ARE AVAILABLE TO YOU.
YOU NEED TO GO BEYOND WHAT THOSE ACADEMIC AND INTERNET ARTICLES SAY ABOUT THE COMPANY IN ORDER TO MAKE A GOOD ASSIGNMENT.
FACTS, DETAILS, NAMES, STORIES, CLEAR DETAILED EXAMPLES ARE THE KEY TO A GOOD ASSIGNMENT ANSWER. YOU WOULD BE EXPECTED TO MAKE ONE OR MORE INTERVIEWS WITH PEOPLE WHO HAVE BEEN CLOSE IN SOME WAY TO THE COMPANY. THIS CAN BE AN ONLINE INTERVIEW, PHONE CALL, CHAT EXCHANGE, ETC. YOU COULD DO THIS BY INFORMALLY ASKING AROUND ABOUT THE COMPANY TO EMPLOYEES YOU HAVE KNOWLEDGE OF OR TO EX-EMPLOYEES, OR TO COMPETITORS, OR TO ITS CUSTOMERS OR ITS SUPPLIERS. YOU ARE EXPECTED TO RESEARCH INFORMAL BLOGS AND SOCIAL MEDIA SAYING BOTH NEGATIVE AND POSITIVE THINGS ABOUT THE COMPANY. IT NEEDS TO BE
A BALANCED ASSESSMENT STATING BOTH THE POSITIVES AND THE NEGATIVES OF THE COMPANY. IT SHOULD NEVER LOOK LIKE A PUBLIC RELATIONS EXERCISE FOR THE COMPANY.

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