Marketing Plan Guidelines The Marketing Plan will be submitted at the end of the semester Each section of the outline should begin on a separate page. Plans should be typewritten and should include a cover page. Each presentation will be original and created specifically for this class. Subject matter may come from any arena. For those of you currently not in a business or planning a business, examples would be a family company, a friend’s business, or a dream or imaginary business.

QUESTION

Marketing Plan Guidelines

1. The Marketing Plan will be submitted at the end of the semester

2. Each section of the outline should begin on a separate page.

3. Plans should be typewritten and should include a cover page.

4. Each presentation will be original and created specifically for this class. Subject matter may come from any arena. For those of you currently not in a business or planning a business, examples would be a family company, a friend’s business, or a dream or imaginary business.

5. Plans are due on the date specified on your syllabus, and will be accepted on any date prior to that.

6. A marketing plan usually does not contain major graphics sections. Graphic items

such as a re-designed business card, letterhead, etc. are usually physically addressed in an advertising or other follow up plan.  If you feel that some graphic design will enhance your plan, you may include this but it is not required.  Written ideas such as a new theme line or copy ideas to show direction may also be included.  Generally, creative ideas are not used in a written marketing plan, but may be used to explain objectives, etc. from time to time.

7. Your instructor will be available to discuss individual plans with students.

8. You will be required to inform the instructor simple details of your marketing plan

at the time of the first test.  This will include the name of the company or business,

who the target market is,  and where the topic emanated from.

Good luck!

ANSWER

Guidelines for Creating an Effective Marketing Plan

Introduction

A marketing plan is a comprehensive document that outlines the strategies and tactics a company or business will employ to promote its products or services to its target audience. It serves as a roadmap for achieving marketing objectives and is crucial for the success and growth of any organization. In this essay, we will provide a detailed overview of the guidelines to follow when creating a marketing plan, ensuring its effectiveness. By optimizing search engine optimization (SEO), we aim to present this information in a format that is both informative and accessible.

Cover Page and Structure

To maintain professionalism and organization, your marketing plan should start with a cover page that includes essential information such as the name of the company or business, the title of the plan, and the date of submission. Each section of the plan, as outlined in the provided template or syllabus, should begin on a separate page. This structure allows for easy navigation and readability.

Source of Subject Matter

The subject matter of your marketing plan can originate from various arenas. Even if you are not currently involved in a business or planning to start one, you can choose examples from a family company, a friend’s business, or create a hypothetical or dream business. The key is to select a topic that allows you to apply marketing principles and strategies effectively.

Submission and Due Dates

Your marketing plan should be typewritten and submitted by the specified due date mentioned in your syllabus. However, plans will be accepted on any date before the deadline, providing flexibility for students to manage their workload effectively. This ensures that you have ample time to prepare a well-thought-out marketing plan.

Graphics and Creative Elements

While marketing plans primarily focus on textual content, including major graphic sections is generally not necessary. Graphic design elements like re-designed business cards or letterheads are more suitable for an advertising or follow-up plan. However, if you believe that incorporating graphics will enhance your plan, you can include them. Additionally, written ideas such as new taglines or copy ideas can be utilized to illustrate the direction of your marketing objectives. Creativity can be employed to explain and support your overall marketing strategies, even though it is not typically a central aspect of a written marketing plan.

Instructor Support

Your instructor will be available to provide guidance and address any concerns or questions you may have during the process of creating your marketing plan. Utilize this valuable resource to seek clarification and receive feedback on your ideas and strategies. Their expertise and insights will help you refine your plan and ensure its effectiveness.

Informing the Instructor

At the time of the first test, you will be required to provide simple details about your marketing plan. This includes sharing the name of the company or business you have chosen, identifying the target market, and indicating the source from which your topic originated. This preliminary information allows your instructor to better understand your plan and provide tailored feedback and support throughout the semester.

Conclusion

Creating a well-structured and effective marketing plan is a critical task for any aspiring marketer. By following the guidelines outlined in this essay, you will be better equipped to craft a comprehensive marketing plan that showcases your understanding of marketing principles and your ability to apply them to real-world scenarios. Good luck with your marketing plan submission, and remember to optimize your plan for search engine optimization (SEO) to ensure maximum visibility and accessibility.