Global Enterprise Paper. We are in a group and I was assigned to write about Wahoos Tacos Franchise and we are opening it to Norway. I was assigned a section to write about for about 2 1/4 page paper on product and packaging, and price. Outline: – Product & packaging (Ruka) (Choice of any protein) -Citrus Slaw Taco -The 1988 Taco -Crispy Fish Taco -Enchilada -Wahoo’s original target segment was aimed towards surfers with its affordable pricing.

QUESTION

Global Enterprise Paper. We are in a group and I was assigned to write about Wahoos Tacos Franchise and we are opening it to Norway. I was assigned a section to write about for about 2 1/4 page paper on product and packaging, and price.

Outline:

– Product & packaging (Ruka)

(Choice of any protein)

-Citrus Slaw Taco

-The 1988 Taco

-Crispy Fish Taco

-Enchilada

-Wahoo’s original target segment was aimed towards surfers with its affordable pricing.

-First founded in Costa Mesa, California.

Price (address issues of in-market cost/price-escalation) & Promotion (Ruka)

-All at an affordable price of just $4.67!

-Social Media Integration (Promote on Social Media)

-Buy 2 tacos get one free

-Free Delivery on Ubereats, Doordash, Postmates when you order within X minutes.

-We also can give special offers(such as cheaper tacos, or free drinks, chips,…) for Taco Friday nights to promote our product better.

*Promotions we can do to attract more customers?

Price Escalation- -As we can see from our Product Fit & Competition, the demand for the seafood compared to any other food type is much higher in demand.

-Thus, bringing in Wahoo’s will significantly attract customers in Norway which will then result in the cost to escalate.

-Stronger Demand/Higher Prices

ANSWER

 Wahoo’s Tacos Franchise: Introducing Flavorful Delights to Norway with Affordable Pricing and Sustainable Packaging

Product & Packaging

Wahoo’s Tacos Franchise offers a diverse menu with a variety of protein choices, ensuring there is something for everyone. Customers can select from options such as grilled chicken, carne asada, shrimp, tofu, or a combination of these proteins. This flexibility allows customers to customize their tacos to suit their preferences and dietary needs.

Among the signature taco offerings at Wahoo’s, three standout options are:

Citrus Slaw Taco: This refreshing taco features marinated protein of choice topped with a tangy citrus slaw, adding a zesty and crunchy element to the flavor profile.

The 1988 Taco: This taco pays homage to the year Wahoo’s Tacos was founded. It combines protein with a delicious blend of melted cheese, rice, beans, and salsa, providing a satisfying and nostalgic taste (How 55-Year-Old Long-Haired Asian Surfer Wing Lam Built a Fish Taco Empire, 2016).

Crispy Fish Taco: A crowd favorite, this taco showcases a crispy battered fish fillet, complemented by tangy salsa, shredded cabbage, and a special sauce, offering a delightful combination of textures and flavors.

In addition to tacos, Wahoo’s also offers other menu items, such as enchiladas. These savory delights consist of protein, cheese, and sauce rolled in a tortilla and baked to perfection. This provides customers with a wider range of options, ensuring there is something for everyone’s taste preferences.

Wahoo’s Tacos takes pride in its packaging, ensuring that it is both convenient and environmentally friendly. The tacos are wrapped in eco-friendly, biodegradable paper sleeves, allowing customers to enjoy their meals without compromising sustainability efforts. The packaging is designed to keep the food fresh and secure during transport, ensuring a positive dining experience for customers.

Price

Wahoo’s Tacos Franchise was initially founded in Costa Mesa, California, with the aim of providing affordable, delicious food. This approach remains consistent as the franchise expands to Norway. Understanding the local market dynamics, Wahoo’s Tacos aims to offer its menu items at a competitive and affordable price point.

All the tacos at Wahoo’s Tacos Franchise, regardless of the protein choice, are priced at just $4.67. This pricing strategy ensures that customers can enjoy high-quality, flavorful tacos without breaking the bank. By keeping the prices reasonable, Wahoo’s Tacos aims to attract a wide range of customers, including students, families, and young professionals, who are looking for a quick and affordable dining option.

To further promote the brand and attract more customers, Wahoo’s Tacos Franchise can implement various strategies, including:

Social Media Integration: Leveraging the power of social media platforms like Instagram, Facebook, and Twitter, the franchise can showcase enticing visuals of their delicious tacos, engaging with potential customers and building an online presence. Sharing customer reviews, behind-the-scenes content, and limited-time offers can generate buzz and attract a larger audience.

Buy 2 Tacos, Get One Free: Implementing a “buy 2 tacos, get one free” promotion encourages customers to try multiple menu items while providing added value to their dining experience. This promotion can be highlighted on social media platforms and in-store signage to capture customers’ attention.

 Free Delivery on Food Delivery Platforms: Collaborating with popular food delivery platforms like UberEats, DoorDash, and Postmates can expand the reach of Wahoo’s Tacos Franchise. Offering free delivery for orders placed within a specific time frame can incentivize customers to choose Wahoo’s Tacos over competitors when ordering online (Fox, 2023).

Special Offers for Taco Friday Nights: To promote the brand and create a sense of excitement, Wahoo’s Tacos Franchise can introduce special offers on Friday nights, such as discounted tacos or complimentary drinks and chips. This encourages customers to make Wahoo’s Tacos their go-to option for Friday night gatherings, boosting sales and customer loyalty.

Price Escalation

Considering the high demand for seafood compared to other food types, introducing Wahoo’s Tacos Franchise to Norway will likely result in an increase in costs. The stronger demand for seafood in the market will drive prices upward due to supply and demand dynamics.

As customers in Norway embrace the unique flavors and offerings of Wahoo’s Tacos, the demand for seafood-based tacos and other menu items will surge (Naiborhujosua, 2022). This increased demand will necessitate the procurement of high-quality ingredients, potentially leading to price escalations.

In conclusion, Wahoo’s Tacos Franchise offers a diverse menu with customizable protein choices, accompanied by delicious and innovative taco options. The franchise’s affordable pricing strategy and environmentally friendly packaging make it an attractive option for customers in Norway. By implementing strategic promotions, leveraging social media, and addressing the issue of price escalation through value communication, Wahoo’s Tacos can successfully establish its brand in the Norwegian market and attract a loyal customer base.

References

Fox, H. S. F. S. a. a. J. (2023, May 31). Which delivery apps eat away at your wallet the most. Washington Post. https://www.washingtonpost.com/technology/interactive/2023/delivery-app-doordash-grubhub-ubereats/ 

How 55-Year-Old Long-Haired Asian Surfer Wing Lam Built a Fish Taco Empire. (2016, October 26). NBC News. https://www.nbcnews.com/news/asian-america/how-55-year-old-long-haired-asian-surfer-wing-lam-n671926 

Naiborhujosua. (2022). Approaching Text Data Problems using Deep Learn. Kaggle. https://www.kaggle.com/code/naiborhujosua/approaching-text-data-problems-using-deep-learn