From the video, you will pick 3 or 4 relevant themes that are related to strategic marketing and planning. For example, in class we discussed “Picking the Right Team” as one theme. Shackleton posted an advertisement that 5000 people applied to. From the list of those 5000, he chose 27 people and each person served a purpose. There was a surgeon, photographer, carpenter, cook, etc. and each of these people were treated equally. All of them were responsible for certain chores as well as their assigned tasks.

QUESTION

Shackleton Expedition Video (Choice 3)

From the video, you will pick 3 or 4 relevant themes that are related to strategic marketing and planning. For example, in class we discussed “Picking the Right Team” as one theme. Shackleton posted an advertisement that 5000 people applied to. From the list of those 5000, he chose 27 people and each person served a purpose. There was a surgeon, photographer, carpenter, cook, etc. and each of these people were treated equally. All of them were responsible for certain chores as well as their assigned tasks. This team was so cohesive that they all shaved their heads as one point for a photo and when rations were low, and someone spilled their milk, the rest of the group, poured some of their milk into the glass. No one was better than someone else and everyone felt equally important. In business having the right team makes all the difference. Apple is a perfect example of this?..

This paper will be 5-7 typed pages, use at least 3 sources and will be in APA format.

ANSWER

 Strategic Marketing and Planning Lessons from the Shackleton Expedition

Introduction

The Shackleton Expedition, led by Sir Ernest Shackleton, is a remarkable tale of survival and leadership in the face of extreme adversity. While the expedition was primarily an exploration of Antarctica, it offers valuable insights into strategic marketing and planning. This essay aims to analyze three relevant themes from the Shackleton Expedition that can be applied to the business world: “Picking the Right Team,” “Effective Communication,” and “Adapting to Changing Circumstances.” By examining these themes, we can draw parallels between the challenges faced by Shackleton and those encountered in strategic marketing and planning, highlighting the importance of these principles for achieving success.

Theme 1: Picking the Right Team

One of the key factors behind Shackleton’s success was his ability to assemble a diverse and capable team. In the recruitment process, Shackleton received thousands of applications and carefully selected 27 individuals who possessed a range of skills necessary for the expedition. Similarly, in strategic marketing, building a team with diverse expertise and strengths is crucial for achieving organizational goals (Hiring an Outstanding Team – Leadership Lessons From Ernest Shackleton, 2014). Apple, for example, has excelled in the tech industry due to its ability to bring together individuals with different skill sets, such as designers, engineers, and marketers, to create innovative products that resonate with consumers.

Theme 2: Effective Communication

Communication played a vital role in the success of the Shackleton Expedition. Despite the harsh conditions and limited resources, Shackleton maintained open lines of communication with his team, fostering a culture of trust and collaboration. This allowed for effective decision-making and swift adaptation to challenges (HarperCollins Leadership Essentials, 2020). In strategic marketing, effective communication is paramount for conveying the organization’s vision, aligning team members, and coordinating efforts to meet customer needs. Companies like Google are renowned for their transparent communication channels and flat organizational structures, enabling rapid information sharing and empowering employees to contribute to the company’s success.

Theme 3: Adapting to Changing Circumstances

 Conclusion

The Shackleton Expedition provides valuable lessons for strategic marketing and planning. By carefully selecting the right team, fostering effective communication, and adapting to changing circumstances, businesses can enhance their chances of success (Koehn, 2011). These themes emphasize the significance of teamwork, clear communication channels, and the ability to adapt to uncertain environments. In today’s dynamic business landscape, incorporating these principles into strategic marketing and planning efforts can enable organizations to navigate challenges and achieve their goals.

References

HarperCollins Leadership Essentials. (2020, September 3). 4 Lessons in Crisis Leadership from Shackleton’s Expedition. https://hcleadershipessentials.com/blogs/leadership/4-lessons-in-crisis-leadership-from-shackletons-expedition 

Hiring an outstanding team – leadership lessons from Ernest Shackleton. (2014, January 6). Fromthelighthouse. https://fromthelighthouseblog.wordpress.com/2014/01/06/hiring-an-outstanding-team-leadership-lessons-from-ernest-shackleton/ 

Koehn, N. F. (2011, December 25). Leadership Lessons From the Shackleton Expedition. The New York Times. https://www.nytimes.com/2011/12/25/business/leadership-lessons-from-the-shackleton-expedition.html